毕理动态
供稿：毕理学院
卫理毕理学院将在2021年5月1日（星期六）下午2时至5时进行一场线上商业讲座会，主题包括：后疫情时代，企业家们该如何打通线上线下渠道，打造企业护城河；新冠病毒影响了消费者的行为及企业营销方式；后新冠病毒的电子营销的机遇和趋势。
该线上讲座会将讨论新冠病毒如何改变消费者的消费习惯及企业的营销方式，尤其是电子商务以及中小型企业所面临的挑战。在这场疫情中，有些公司能够改变传统的营销方式，尤其是电子商务蓬勃发展，有些公司则缺乏转型和突破的能力。
线上讲座会的目的是分享企业如何在这场公共卫生危机中转型，及为中小型企业提供一个扩展其业务网络的平台，特别是提升电子商务的知识；并且讨论在后新冠病毒的时期，消费者行为可能的转变以及企业应如何为其可持续的长期营业做准备。鼓励中小企业业主、传统企业业主、年轻企业家。名额仅限50位，报名从速。欲知详情，请联络课程辅导黄老师（0138110323）
以下是注册二维码:
主讲人：杨继锋先生（企业家、人力资源部讲师和培训师、MIN创始人兼董事总经理、首席营销师兼业务顾问、TenX QUINTILION首席技术官、马来西亚猎人基金会的创始人）
分享嘉宾：
1.李衍僼（年轻企业家，经营在线业务（JH Group PLT）。2020年诗巫再也青年商会主席。今年，肩负砂拉越国际青年会数字化转型任务。）
2.张书信（优美德Yumegro首席执行员，拥有工商管理学位，自毕业就一直积极参与策划公司的商业模式，负责Yumegro业务，包括市场营销和任何与业务相关的事务）。
3.刘宜锦（华利【诗巫】私人有限公司总经理，负责家族企业的日常运营。华利集团拥有广泛的业务组合，涵盖超市、百货商店、鞋店、烘培店、饮食坊和咖啡馆。
Methodist Pilley Institute
Online Business Forum
Methodist Pilley Institute will organize an online business forum on 1 May 2021 (Saturday), 2pm to 5pm, with the title: How Covid-19 impact consumer behavior and marketing? Post Covid-19 digital marketing opportunities and trends
This Business Forum explores how pandemic is changing consumer spending patterns and marketing approaches in particular, digital marketing and the challenges faced by SMEs. In this pandemic, there are companies who are able to transform traditional marketing and thrived with overwhelming online business, on the other hand, there are businesses who lack the knowledge for a breakthrough.
During this pandemic, there is an increase of shoppers making purchases through multiple channels through mobile and social media. Digital sales have increased by 18% in Q1 2020 compared to 2019. The surge in digital sales is uneven, home related goods saw an astonishing growth figure, of up to 70% in Q1 2020 with luxury goods and general apparel grew around 10% in Q1 2020. (Deloitte, 2020)
Research shows that it takes on an average of 66 days to form a new habit, will consumer settles into the new behavior for a considerable period of time? Will the demand for online shopping sustainable for the long term? Or will convenience make the behavior permanent?
Aim of the webinar is to share how businesses transform in this health crisis, to provide a platform for SMEs to expand their business network especially on digital literacy and to discuss the possible effects on consumer behavior post covid and how businesses should prepare themselves for a more sustainable long-term business. Medium of language is Mandarin. Welcome the owner of Small medium enterprise, traditional businesses, young and entrepreneur to join. 50 seats available. For more information, please contact Course Counsellor Mr Bobo Wong at 0138110323.
QR Code for registration:
Main speaker:
Kit Fong (KY)
- Entrepreneur
- Successful People in Malaysia 2020 by BritishPedia.
- Speaker & Trainer for Penjana HRDF, Ministry of Human Resources.
- Founder and Managing Director of Min
- Principal Marketer & Business Consultant
- Chief Technology Officer of TenX QUINTILION
- Founder of Hunters Malaysia
- Founder of AREA51 INTERNET CAFE
Panel of three speakers
- Henry Lee – young entrepreneur, running his online business (JH Group PLT). He is the 2020 President at JCI Sibu Jaya, also in charge of digital transformation for Junior Chamber of International Malaysia, Sarawak.
- Johnny Tiong (Yumegro) – Chief Executive Officer, holds a degree in business administration and has been actively involved in the business model of the company since his graduation. He is the head that controlling the entire operational of Yumegro including the marketing and any business-related matters.
- Lau Ei jing – Group Head of Operations and HR, Farley Group of Companies
General Manager, Farley (Sibu) Sdn Bhd. Upon joining his family business, Eijing was assigned to lead the softline department dealing with local and international suppliers. Thereafter, he was assigned to look after other departments within the group. He was then promoted to lead the group operations and human resource department. Recently, he was appointed as the General Manager of the group’s Sibu branch.