毕理动态
供稿：毕理学院
台湾国立台南大学与卫理毕理学院联合举办“国际贸易”、“金融市场”线上讲座，及“商业计划书”线上工作坊。讲座和工作坊的对象是独中高三商业学的学生，根据华文独立中学高中的“商业学”的课程大纲, 让学生对国际贸易和金融市场的重要性及其在商业领域的角色有更深入的认识，并教导中学生应用商业学的知识，制作商业计划书。
台南大学国际长胡家胜教授表示，老师给学生的建议将对学生未来撰写商业计划书很有助益。举办这次讲座和工作坊的目的是希望提升中学生对商业学的兴趣及帮助高三学生在商业学科的考试准备，鼓励学生毕业后在商业领域创造更多的可能，链接马来西亚在疫情之后的观光及文创活动。
“商业模式与商业计划书”工作坊是在6月26日下午1点30分进行，讲师是萧咏璋教授。
萧教授是国立中山大学企业管理学系学士，国立清华大学科技管理研究所硕士，以及国立成功大学企业管理学系科技创新组博士，现任国立台南大学经营与管理学系专任教授以及国立台南大学EMBA副执行长，学术专长是科技管理、策略管理。
萧教授的“商业模式与商业计划书”工作坊将以：商业模式的环境分析、消费者分析、甜蜜点分析、商业计画书撰写原则与格式及商业计画书撰写步骤与过程做为工作坊内容。撰写商业计划书的目的在于寻找合作伙伴或吸引相关资金挹注，计划书的内容要能反应出项目真正的价值，让投资者与合作伙伴能够更快地理解项目内容。
商业计划书的内容要能反映出经营者如何创造自己的竞争优势、如何在市场上脱颖而出以及如何发展与扩张，并透过编写商业计划书能够使经营者更加了解项目的整体情况及业务类型，亦能让投资者判断该项目的可盈利性。因此，商业计划书应该做到内容完整、市场导向、结构清晰、有客观数据佐证。
1996年彼得‧杜拉克说：“这是个知识经济的年代。”2002年，约翰霍金斯说：“创意经济：好点子变成好生意。”所以，创意成了知识经济时代的主轴。现今全世界都在推行文创及环保相关的议题，要如何使产品与众不同、吸引消费者对产品的目光成了现在最重要的一件事。
“国际贸易”讲座是在6月26日早上9点开始，讲师是林政佑教授。
林教授是国立台湾大学国际企业学研究所博士，现任国立台南大学行政管理学系专任助理教授及国立台南大学发处计划服务组组长，其专长是服务业行销、顾客关系管理、品牌管理、网路社群。林政佑教授的《国际贸易》讲座将以国际贸易之定义、重要性与相关主题为主要的讲座内容。
随着近代交通的进步，国与国之间的距离也不再遥远，跨国企业及全球化等概念和运作急速发展。国际贸易为加强各国经济联系，促进经济发展，提高生产效率。由于国与国之间的法律条文不尽相同，社会文化风俗习惯也有所差异，导致国际贸易议题较为复杂。由于国际贸易的发展对国际政治、经济和文化都带来了根本上的改变。
“金融市场”讲座是在6月26日早上10点到，讲师为陈力玮讲师。
陈老师是英国特许公认会计师公会（ACCA）的专业会计师，也是英国伦敦商业金融学院金融投资系硕士，目前担任马来西亚价值思维学堂“理财投资训练营”产品经理暨“投资思维训练营”教学班主任，单位信託的顾问。专长是股票以及基金投资，协助更多人通过正确的资产配置来做好理财投资，累积资产。陈老师的“金融市场”讲座将会用最简单易懂的方式让我们了解金融市场，并从另一角度，让学生们了解股票市场到底跟我们的日常生活有什么相关。
欢迎所有独中高三的学生报名参加讲座和工作坊，预知详情请联络活动负责人黄老师（0138110323）, 或扫二维码查询有关活动。
National University of Tainan and Methodist Pilley Institute
“International Business” & “Financial Market” Online Seminars and “Business Model and Business Plan” workshop
National University of Tainan (NUTN) and Methodist Pilley Institute(MPI) will jointly organize the online seminars on “International Trade” and “Financial Markets”, and an online workshop on “Business Plan”. The target audience of events are students of independent Chinese secondary schools taking the subject of Business Studies. The students will have a better understanding of the importance of international business and financial markets and their roles in the business field. Besides, they can apply business knowledge to develop business plans.
Professor Hu Jia-Sheng, Dean for International Affairs of NUTN said that the university is privileged to joint organize the events with MPI, and would like to express appreciation to the Ministry of Education of Sarawak and the Ministry of Education Sabah for approving and supporting this event. The professors who will conduct the seminars and workshop are all specialized in a particular field of academics. He believes that the students are going all out to participate in the business plan competition. The advice and comments given by the professors to students will be very helpful for students to write business plans in the future. The purpose of events is to instill interest of learning Business Studies among high school students and help them prepare for UEC examination, moreover, to encourage students to pursue a career in the business field after graduation.
The “Business Model and Business Plan” workshop will be held on June 26, from 1:30pm to 3pm. The speaker is Professor Hsiao Yung-Chang. Professor Hsiao has a bachelor’s degree in Business Administration from National Sun Yat-sen University, a master’s degree in Science and Technology Management Institute of National Tsing Tua University, and a Ph.D. in Business Management (Science and Technology Innovation Group) of National Cheng Kung University Business Management Department. Currently he is the full-time professor of the department of Business and Management of NUTN and the Deputy Executive Director of the EMBA of the university. His academic expertise is technology management and strategy management.
Professor Hsiao’s “Business Model and Business Plan” workshop will introduce business model environmental analysis, consumer analysis, sweet spot analysis, business plan writing principles and formats, and business plan writing steps and processes as a workshop content. The purpose of writing a business plan is to find partners or attract relevant funding. The content of the plan must reflect the true value of the project, so that investors and partners can understand the content of the project more quickly. The content of the business plan should reflect how the operator creates his own competitive advantage, how to stand out in the market, and how to develop and expand. By writing a business plan, the operator can better understand the overall situation of the project and the type of business. It also allows investors to judge the profitability of the project. Therefore, the business plan should be complete in content, market-oriented, clear in structure, and supported by objective data. In 1996, Peter Drucker, Father of Management Thinking said: “This is the era of the knowledge economy.” In 2002, John Hawkins, a leading strategist in creativity and innovation said: “Creative economy: good ideas become good business.” Therefore, creativity has become the main axis in the era of knowledge economy. Nowadays, the world is promoting culture, creativity and environmental protection related issues. How to make products unique and attract consumers’ attention to products has become the most important thing now.
The “International Business” seminar will be held on June 26, from 9am to 10am in the morning. The Speaker is Professor Lin Jheng-You. Professor Lin is a Ph.D. from the Institute of International Business Studies, National Taiwan University. He is currently a full-time assistant professor in the Department of Administration and Management of NUTN and the leader of the service group of the Development Department of the university. His expertise is in service industry marketing, customer relationship management, brand management, Online community.
Professor Lin’s “International Business” seminar will focus on the definition, importance and related topics of international Business. With the progress of modern transportation, the distance between countries is no longer far away, and the concepts and operations of multinational enterprises and globalization have developed rapidly. International Business is to strengthen economic ties between countries, promote economic development, and improve production efficiency. Due to the different legal provisions and social cultural customs and habits between countries, international trade issues are more complicated. The development of international trade has brought fundamental changes to international politics, economy and culture.
The “Financial Markets” seminar will be held on June 26, from 10 am to 11 am, and the speaker is Mr Timothy Ting Lik Wei. Mr. Timothy Ting is a professional accountant from the Association of Chartered Certified Accountants (ACCA) and a master’s degree holder in financial investment from the London School of Business and Finance. He is currently the product manager of the “Financial Investment Training Camp” of the Malaysian Value Thinking School and the teacher of the “Investment Thinking Training Camp” teaching class, and an advisor of unit trusts investment. He specializes in stocks and fund investment, helping more people to do a good job in financial investment and accumulate assets through correct asset allocation. Mr. Timothy Ting’s “Financial Market” seminar will explain the subject of financial market in the simplest and understandable way to give students a different perspective of Financial Market.
All students of independent Chinese secondary schools are welcome to sign up for seminars and workshops. For more information, or contact the person in charge of the event, Mr. Bobo Wong (0138110323). Or scan the QR code for more information.